Why Partner with Aruta
We build gear that actually changes your climb: KUMO (additive-free chalk), Thunder (silica liquid chalk), RAZURE (OS780 skin filer), Climbing Essentials, and Aruta Academy coaching. Shoes launch Q2 2026.
Our promise is simple: Fit First. Proof Over Hype. Built to Last—with Community. If a product doesn’t make sessions better, we don’t ship it. That’s a story worth telling.
What You’ll Get
- Commission on sales via your unique link & code
- Seeding & care kits: KUMO + Thunder + RAZURE + Essentials (+ apparel drops)
- Early access to limited collabs and Academy content
- Feature opportunities on our socials, email, and site
- Invites to gym pop-ups, product tests, and shoot days
- Priority for shoe wear-tests ahead of the Q2 2026 launch
Your Voice Matters
Climbers trust climbers. Your perspective helps others choose smarter, train better, and enjoy longer sessions. When your content lifts someone else’s climb, our community gets stronger.
What We’re Looking For
The Aruta Collective is a circle of creators who climb, test, and tell the truth. From humid gyms to slick stone, they share real sessions, real learnings, and the craft behind quiet progress — so our community rises together.
Authenticity
Authentic climbers who share the craft—beta, fails, micro-wins.
SEA
ASEAN voice & perspective (humid gyms, local scenes, outdoor trips)
Consistency
Consistency over clout: engaged communities > vanity metrics
Honesty
Show the process, not just the tops.
Makers behind the movement.
Meet Our Creators
The Aruta Collective turns everyday climbs into stories worth sharing—honest reviews, sharp tips, and calm, consistent progress that inspires the next send.
Tracy Heng
I started climbing in 2021, and what’s kept me here isn’t just climbing itself, but the community. I love being part of this space and doing what I can to help build and support it. I also really enjoy being outdoors and being “one with the rock”. In 2026, my goal is to comfortably climb V3 boulders outdoors while continuing to show up in the community in this sport that feels like home.
- @tracyyysends, Melbourne, Australia
Chong Xin Rou
I started climbing after Covid, and it’s been my reset ever since. The wall gives me a new perspective every session—teaching resilience, patience, and ambition all at once. I live for the thrill of competition and everything in between, but my goals stay simple: refine movement, keep learning, and stay injury-free so I can keep showing up.
- @rouroudownthewall, Kuala Lumpur, Malaysia
Dylan Seow
Climbing is important to me as it gives me a sense of freedom in movement and peace in the mind, where I can be in my own thoughts between me and the wall. But it also lets me socialise with others.
My Goal in climbing is to always climb to my best ability on every route.
-@duckymomo_adventures, Singapore
Next creator could be you!
The Aruta Collective
FAQs
Do I need a huge following?
No. We value engaged niches and consistent storytelling.
Which regions are eligible?
SEA first, global welcome. International shipping available (duties may apply).
How do payouts work?
Through Shopify Collabs on tracked sales via your link/code.
Can I test shoes?
We’ll prioritise active KOLs for Q2 2026 wear-tests.