Why Partner with Aruta
We build gear that actually changes your climb: KUMO (additive-free chalk), Thunder (silica liquid chalk), RAZURE (OS780 skin filer), Climbing Essentials, and Aruta Academy coaching. Shoes launch Q2 2026.
Our promise is simple: Fit First. Proof Over Hype. Built to Last—with Community. If a product doesn’t make sessions better, we don’t ship it. That’s a story worth telling.
What You’ll Get
- Commission on sales via your unique link & code
- Seeding & care kits: KUMO + Thunder + RAZURE + Essentials (+ apparel drops)
- Early access to limited collabs and Academy content
- Feature opportunities on our socials, email, and site
- Invites to gym pop-ups, product tests, and shoot days
- Priority for shoe wear-tests ahead of the Q2 2026 launch
Your Voice Matters
Climbers trust climbers. Your perspective helps others choose smarter, train better, and enjoy longer sessions. When your content lifts someone else’s climb, our community gets stronger.
What We’re Looking For
The Aruta Collective is a circle of creators who climb, test, and tell the truth. From humid gyms to slick stone, they share real sessions, real learnings, and the craft behind quiet progress — so our community rises together.
Authenticity
Authentic climbers who share the craft—beta, fails, micro-wins.
SEA
ASEAN voice & perspective (humid gyms, local scenes, outdoor trips)
Consistency
Consistency over clout: engaged communities > vanity metrics
Honesty
Show the process, not just the tops.
Makers behind the movement.
Meet Our Creators
The Aruta Collective turns everyday climbs into stories worth sharing—honest reviews, sharp tips, and calm, consistent progress that inspires the next send.
Tracy Heng
I started climbing in 2021, and what’s kept me here isn’t just climbing itself, but the community. I love being part of this space and doing what I can to help build and support it. I also really enjoy being outdoors and being “one with the rock”. In 2026, my goal is to comfortably climb V3 boulders outdoors while continuing to show up in the community in this sport that feels like home.
- @tracyyysends, Melbourne, Australia
Chong Xin Rou
I started climbing after Covid, and it’s been my reset ever since. The wall gives me a new perspective every session—teaching resilience, patience, and ambition all at once. I live for the thrill of competition and everything in between, but my goals stay simple: refine movement, keep learning, and stay injury-free so I can keep showing up.
- @rouroudownthewall, Kuala Lumpur, Malaysia
Wayne Chia
Wayne started climbing in 2020, after deciding to try a sports CCA while having spent most of his life in performing arts.
Climbing became important to him because of the friendships it helped him build through shared experiences, training, and time on the wall. His goals are to grow more comfortable with climbing styles outside his comfort zone, and to keep having fun through the process.
- @qxclimbs, Singapore
Dylan Seow
Climbing is important to me as it gives me a sense of freedom in movement and peace in the mind, where I can be in my own thoughts between me and the wall. But it also lets me socialise with others.
My Goal in climbing is to always climb to my best ability on every route.
-@duckymomo_adventures, Singapore
Desky Zulfi
I started climbing in secondary school, and even from the beginning, it was never just about chasing grades. It was about discovering my own way of moving, learning, and expressing myself on the wall.
Today, climbing has become the centre of my life. It is my gateway to pursuing my own greatness, a platform to share the beauty of the sport with my students, and a way for me to serve the climbing community by helping others solve problems—on and off the wall.
Now, I’m putting my energy into growth, purpose, and possibility. And if it’s not too late, I’m manifesting one more dream: to represent Singapore again.
-@skydelic, Singapore
Lester Koh
Lester was first brought into climbing by his cousin, and fell in love with bouldering almost immediately.
As someone who usually loses interest in hobbies quickly, climbing gave him something different. The constant challenge of new routes keeps him excited, curious, and always craving the next session. His goal is to keep climbing for as long as he can, while improving on the styles that challenge him most.
-@dynolester, Singapore
Jeffrey Ray Cape
I'm a master side quester—I love trying new things. I picked up climbing thinking it would just be another fun hobby, but it quickly became so much more. Climbing has taught me—and is still trying to teach me—lessons that go far beyond the wall. It constantly challenges me to embrace failure (reluctantly), trust the process, and find joy in the smallest improvements. And the community keeps me coming back for more.
My goals are simple: to keep improving as a climber, continue competing at the highest level I can, and encourage more people to give climbing a try. If my journey encourages even one person to step onto the wall for the first time, then I know I'm giving back to the community that has given me so much.
- @heysocialclimber, Malina, Philippines
Next creator could be you!
The Aruta Collective
FAQs
Do I need a huge following?
No. We value engaged niches and consistent storytelling.
Which regions are eligible?
SEA first, global welcome. International shipping available (duties may apply).
How do payouts work?
Through Shopify Collabs on tracked sales via your link/code.
Can I test shoes?
We’ll prioritise active KOLs for Q2 2026 wear-tests.